Be sure to Click LIKE at the bottom of this commentary, and share it everywhere!! By Craig Andresen – The National Patriot – Commentary
Go woke, go broke. That was the reality a couple of years ago for companies embracing the “woke” strategy being pushed by liberals. DEI was everything, and if you didn’t fall in line, you were cancelled. It really didn’t work out very well.
Remember Dylan Mulvaney? Remember what happened to Bud Light?
Anheiser Busch hired a “woke” marketing director and she decided that Bud Light was catering to “frat boys” and needed to be more “inclusive.” To that end, she EXCLUDED nearly 100% of the Bud Light core consumers by making a big deal out of some dude with a little deal pretending to be a woman and poof…Bud Light went from the best selling beer brand to dwelling beneath the hole in which the keg was sitting.
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