Be sure to Click LIKE at the bottom of this article, and share it everywhere!! By Craig Andresen – The National Patriot and Right Side Patriots – Commentary

As the Bud Light saga continues, one thing has become perfectly clear…at the bottom of a deep hole, Anheuser-Busch continues to use a bigger shovel.

Last week, the “trans community” a community that comprises less than one percent of the American population issued a terse hissy-fit of a letter to Anheuser-Busch. That letter, from The Human Rights Campaign  Jay Brown read, in part, “At this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community. However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders, and the LGBTQ+ community.”

The letter went on to state, “This not only lends credence to hate-filled rhetoric, but it also exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships.”

Allow me to decipher that in plain English. What Jay Brown is saying, on behalf of less than one percent of the American population is that despite losing tremendous market share in the BILLIONS of dollars and pissing off their core customers, if Anheuser-Busch, or any OTHER company or corporation for that matter, doesn’t bow down as kiss the size 12 pumps of men pretending to be women they will be targeted, tarred and feathered as bigots by the liberal machine.

Anheuser-Busch CEO Brendan Whitworth responded to the hissy-fit in a letter which read, in part, “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over beer.”

Well, Mr. Whitworth, what exactly WAS your intention when you hired a woke, liberal arts graduate to mastermind your Bud Light marketing by partnering with a guy pretending to be a woman? What exactly was your intent when you decided, from your corner office, what was best for your company was to wade into the political swamp so deep that you needed a snorkel just to draw a breath?

Whitworth went on in the letter to state, “My time serving this country taught me the importance of accountability and the values upon which America was founded; freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”

I shouldn’t have to remind Mr. Whitworth that the history and heritage of his company has never included turning the company’s back on the company’s loyal customers by disregarding them in favor of a nonsense fad driven by the scant few Americans suffering from a mental illness called gender dysphoria, but that is exactly what Anheuser-Busch has done. I’ll get back to Mr. Whitworth in just a bit.

Not to be out-done, the gender-dysphoric man pretending to be a woman at the center of the Bud Light debacle, Dylan Mulvaney, also weiged in on the continuing saga. Mulvaney said, “I think it’s OK to be frustrated with someone or confused. But what I’m struggling to understand is the need to dehumanize and to be cruel.”

Mulvaney went on to state, “Like, the articles written about me using ‘he’ pronouns and calling me a man over and over again, I feel like that should be illegal. I don’t know, that’s just bad journalism.”

Mulvaney also said, “I’m reminding myself that those people actually feel like they’re doing the Lord’s work. They believe that their bullying actually is the right thing to do, and I’m the one to blame when I’m just over here trying to live my best life. A lot has been said about me.  Some of which is so far from my truth that I was hearing my name and I didn’t know who they were talking about sometimes.”

Okay, allow me to take those inane comments in order. Mr. Mulvaney, you claim it’s “dehumanizing” to be correctly gendered while at the same time you seem to have no issue at all in mocking women and delegitimizing what it is to BE an ACTUAL woman. Interesting, and completely hypocritical.

Mr.Mulveney, you claim that ‘using “he” pronouns and calling you a man over and over again should be illegal and it’s bad journalism. Illegal? It should be illegal to use the CORRECT pronoun in reference to you? People should be ARRESTED for using the correct pronoun when referring to you? It’s bad journalism, Mr. Mulvaney? In fact, it is actually spot-on GOOD journalism to be completely honest and ACCURATE in the use of the proper and correct pronoun in referring to you as you are, in fact, a MAN. If you care to disagree with that fact, I would invite you to submit to a DNA test and let’s all see what the science tells us of your ACTUAL gender.

Mr. Mulvaney, you claim that those who refer to you by the correct gender pronoun are “doing the Lord’s work,” and that they are bullying you. Really? What are YOU doing, Mr. Mulvaney, when YOU advocate that people be ARRESTED for using the CORRECT pronoun when referring to you as that which you are…a biological MAN?

Mulvaney then said quite possibly THE most hypocritical thing uttered during HIS hissy-fit when he stated, “I will not stand by and let them paint trans people to be something we are not.”  Mr. Mulvaney, neither I nor anyone else who CORRECTLY sates that you are indeed a MAN are painting either you, or your fellow gender dysphorics as something you are not. You SIR, and your fellow gender dysphorics OWN that particular street corner. You SIR are the one painting YOURSELF as something you are not when you claim to be a woman, and furthermore, can the fake outrage you exhibit when those of us who CORRECTLY identify you as a MAN don’t go along with your delusion.

You SIR might delight in your mental illness, but do not demand that others who don’t likewise suffer from your particular delusion do so, and pretend to be upset when they decline to enable your mental illness.

Okay, as I said at the top of this commentary, Anheuser-Busch, having found themselves at the bottom of a deep hole of their own digging, keeps asking for a bigger shovel, and in that regard, getting back to Anheuser-Busch CEO, Brendan Whitworth, allow me to point out his, and his company’s latest blunder.

Mr. Whitworth penned a letter of contrition to The Human Rights Campaign Jay Brown. That was yet another shot in their own foot. What Mr. Whitworth SHOULD have done was issue a heartfelt apology to his dwindling customer base stating that he and his company did something completely foolish when they gave the green light to a woke, politically driven Bud Light ad campaign that focused on virtue-signaling and social media false narratives rather than on reality and on their valued customer base. Mr. Whitworth SHOULD have simply said that he and his company made a horrible mistake when they entered the political fray because that’s never been the driving factor in their product marketing, and seek forgiveness from their loyal customers for trying to appease the loudest voices from less than one percent of the American population while ignoring reality, and the vast majority of people who just enjoy a cold beer.

Writing such a heartfelt letter of apology is decidedly NOT what Brendan Whitworth did. He can’t do that, and not because he doesn’t want to, it’s because he’s not allowed to and I’ll disclose what I believe the reasons are for that in my next commentary.

So, what DID Whitworth do last week in place of apologizing to his core customers? He essentially told his core customers that he doesn’t care what they think. Last week, Anheuser-Busch produced and posted to social media a brand new ad, a country themed ad featuring a group of young adults enjoying a beer in the rain at a country music festival with a tagline stating, “Rain or shine, it’s always easy to enjoy a Bud Light.” Okay, nothing wrong with that, but its what the company did AFTER posting the ad to social media that seems to indicate that they don’t really give a happy damn about their customers.

They disabled the comments.

A company trying to win back their core customers after doing the second most stupid thing imaginable, did THE stupidest thing imaginable by deactivating the comments on their social media ad because they seemingly didn’t want to see what their customers had to say. I’m just speculating here, but I would bet that the first round of comments were not very pleasant, and in order to not have to read any more of that sort of honesty from their former customers, they simply shut down the comments.

Poor Bud Light just can’t get out of its own way. They shut down the wrong thing. Rather than stemming the hemorrhaging sales figures, now down better than 26 percent over this time last year, they told their once loyal, now former customers that their opinion doesn’t matter.

Just shut the hell up and buy our beer.

Sorry Bud Light…it doesn’t work that way. Your former loyal customers figure if you don’t want to hear what they think, they’ll spend their money with a beer company that hasn’t betrayed THEIR customers.

Bump Williams Consulting has been tracking the implosion of Bud Light’s sales and Bump Williams himself says Bud Light has no game plan…but Bump is wrong about that. The good news for Bud Light is that they DO have a game plan. The bad news is that the Minnesota Golden Gophers, playing in their own house, the Gopher Dome in 1983 had a game plan against the Nebraska Cornhuskers, and the Gophers LOST that game by a score of 84-13.

So, what is the Bud Light game plan going forward? Anheuser-Busch InBev, the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and…get this… give a case of Bud Light to every employee of an Anheuser-Busch wholesalers.

Given what the company has already done to commit market suicide, I’m not sure ramping up marketing spending on the sort of new ads they seem to like is going to win anybody back, but giving a FREE CASE of Bud Light to each and every employee of an Anheuser-Busch wholesaler…is what they think will turn the tide?

That’s Bud Light’s new dumbest idea ever.

Right now, you can pick up a 24 can case of woke light at Target for one cent shy of twenty bucks so, essentially, the company’s grand plan to win back the customers they betrayed, and whose comments they shut down, is to perk their own employees with twenty bucks worth of free beer that one way or the other will wind up being flushed down the toilet?

I suppose I should offer my congratulations to the Golden Gophers for no longer having the worst game plan in history of games and plans.

Next week I’ll get into exactly how this all came about, why and who is behind all of it.

Till then…drink Conservative Dad’s Ultra Right Beer…responsibly.

Copyright © 2021 Craig Andresen / thenationalpatriot.com all rights reserved

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For more political commentary please visit my RIGHT SIDE PATRIOTS partner Diane Sori’s blog The Patriot Factor to read her latest article Egos, Platitudes, and Will They Debate

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RIGHT SIDE PATRIOTS…LIVE! 

Tomorrow, Tuesday, May 9th, from 7-8:30pm EST, RIGHT SIDE PATRIOTS Craig Andresen and Diane Sori discuss ‘Egos, Platitudes, and Will They Debate’; ‘Bud Light’s New Dumbest Idea Ever’; and important news of the day. Hope you can tune in to RIGHT SIDE PATRIOTS on https://rspradio1.com. Click ‘LISTEN LIVE’ starting at 6:50 pm EST with show beginning at 7pm EST.